January 17, 2019


Mobile apps have become a main stream and are the best ways to attract customers. A mobile app is a shop front for any business. That’s what people see, engage with and interacts with. A useful mobile-application can be compelling to people but its popularity may remain low for one simple reason –  it’s just not convenient to use. Therefore, creating a really good UX design for a mobile-application should be a priority. User experience design is the most significant factor necessary to make an application or website or ecommerce web platform a success. It consists of factors such as information architecture, User journey mapping, concept mapping, visual design, among others. UX is the perception and response from a person that results from the use or anticipated use of a product, system, or service. A business cannot afford to ship products that result in bad user experiences. When users have bad experiences with your app, they leave and go to your competitors. So, you’re not only losing users, you’re actually helping your competition. By contrast, good user experience design is a competitive advantage, with both short-term and long-term value. When designing good user experiences, involve users early and often in the product development process, and ensure the product you’re designing is user desirable, business feasible, and technology feasible.

Creating a good user-interface is not an easy task. When it comes to user experience design, there are  best practices you need to tap into in order to make UX mobile-app design better. The coolest features and best content will be useless if the user cannot find them. Therefore, it is important that your navigation is simple and intuitive. Easily-recognizable elements should be used so that the user can go from one screen to another or go back without problems. Making the app appear faster is another best mobile design practice. Actions that are packed with background operations are invisible to the user, which will eventually enhance the user experience. The smart phone screen is small, by most merits, and even a few additional items can overwhelm the user with too much information. Therefore, you should avoid placing all possible actions and functions on one screen, rather, split them into several steps. The key to success is simplicity. As such, do not overload your users with excessive functionality and irrelevant information, especially if it is not absolutely necessary. “Good” is not when there are many functions, but when there are only those that are absolutely needed.

Our knowledge of UX design was applied in a company, whose home page is visited by more than 4 million users per month, serving 18,000+ companies across 90+ countries. This company grew massively from a private company to a multi-product, public global organization; a homepage redesign was in order. There was need improve on their UX design and it needed to happen quickly, in time for a grand release of a whole new product line. To achieve this, Applesquare applied focused research, collaboration and unwavering customer focus of UX to deliver bottom-line results on a tight schedule. The method used aligned their business strategy with lightweight design process through constant “learning loops” (build – measure – learn). The final results obtained were seen as increased engagement in critical CTAs, increased engagement with navigational elements, increased trial signups and less reported stress among the product team.

If you care for your audience and the impression left by using your application, strive to provide them with the best user experience by improving design and usability. At Applesquare, we synthesize user research – with your business, brand, and technology requirements – into a cohesive user experience (UX) strategy. We help you define the results you want to generate and the core problems that need to be addressed through design. Contact us today and ensure that your interactive products aren‘t just usable, but a joy to use.

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