Web Ad-Fraud Suite

mFilterIt is at the forefront of discovering web ad-fraud with millions of events and engagements evaluated daily through our ML and AI technology, mFilterIt provides active deterrence and detection across both existing emerging fraud trends. mFilterIt web ad-fraud suite measures the real metrics to gauge campaign efficacy to optimize advertisers marketing journey on the web by eliminating ad fraud.

Unleash the power of machine learning, data science and artificial intelligence to extract the best out of marketing campaigns!

Over 70% of fraud is at performance funnel events such as clicks, leads, engagements and purchase / sale. mFilterIt protects through the entire customer journey so that the advertiser can leverage the full potential of publishers & partners and pay only for genuine events.

With channels contributing to over 90% digital spends already under the audit scope, mFilterIt provides protection across biddable and non-biddable campaigns through active blacklisting.

With a simplified implementation of an advanced JS script for visits and events advertisers get access to the customer journey to optimise the publisher/ sub-publisher ecosystem along with saving precious marketing spends.

Real time decision making through powerful and intuitive dashboard fully customisable to the defined KPIs.