So, your application is funded and complete, has been launched on one or several platforms. Your concern now probably is – what next? How to make the application a massive success?
Once an application is launched, its success depends largely upon how well it is marketed. With there being virtually infinite number of applications available on operating systems such as iOS and Android, many applications are invariably condemned to obscurity unless they appear in the Top Downloads category in the App Store or Google Play.
It is only if people know about an application, hear about it frequently and notice its popularity that they are likely to download it. Therefore, marketing your application well should be your first priority after its completion.
Your attempt to should be to maximize application visibility and thus increase downloads by using some of the following measures.
App Market SEO
Just as regular SEO is helpful in increasing the online visibility of products and services, App Market search engine optimization also helps enhances the download of mobile applications.
Therefore, include all possible keywords related to your app in its listing to ensure that anyone looking to download something of its nature can find it easily.
Also remember that other social media can also be used to promote your application. Generate conversation and garner attention towards it on all your social accounts so that more and more people know about it.
After all, such measures are free of cost and shall bring in customers without any losses.
A good way to market your app on social media is shift your focus from acquiring random likes and followers to actual engagement for generating leads.
For example, let’s say you have developed a Gaming App, your focus should be on following and engaging with people who frequently tweet about apps, and games, app listing sites and app reviewers with huge twitter followings.
You can then offer them free beta testing, or even a free download to encourage them to tweet about or review your app.
Spend a Penny
If you are willing to spend some amount of money, get the top application reviewing sites to review your application. In fact, go ahead and get as many websites and platforms to review it so as to increase customer propensity to pay for it.
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